Chude Jideonwo: Celebrating Black Excellence In Media Production

by Duke Magazine

Chude Jideonwo is a Nigerian media mogul and journalist. He is the founder of Joy, Inc., an American benefit corporation with a subsidiary in Nigeria, chiefly geared at making people happier. All of Joy, Inc.’s profits are invested in charities for young people dealing with mental health challenges, with a focus on depression and anxiety.   

He is also the co-founder of media group RED, one of Africa’s leading media content and consulting companies, which has worked on national elections and social movements in Nigeria, Ghana, Kenya, Sierra Leone and Senegal.

Born in 1985, Jideonwo’s career started as broadcaster with the Nigerian Television Authority (NTA) at a tender age of 15. Having being behind different program productions with the national tv he gave himself a nod to dub as a presenter, notable of his tv show was Rubbin’ Minds talk show on Channels Television. As an adroit media practitioner, Jideonwo has authored and edited over 15 publications locally and internationally. His writings and works have been featured on the New York Times, the Guardian, the BBC, CNN, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, ‘Are We The Turning Point Generation?’ and ‘How to Win Elections in Africa: Parallels with Donald Trump’. 

He has been a Forbes 30 under 30 honouree, a CNBC Young Business Leader of the Year winner, an Archbishop Desmond Tutu Fellow, and a World Fellow at Yale University. He also teaches undergraduate and postgraduate students at the Pan Atlantic University, and has been a board member at Microsoft 4Afrika, the Oando Foundation, WaterEase, and RED. Jideonwo’s work hinges on storytelling from across disciplines, to inspire new, human-centred narratives about politics, markets, faith, identity and society in Africa. He is host of #WithChude, a network of media products across TV, Radio, Podcast, Newsletter and Blog telling stories that enable and strengthen the mind, the heart, and the spirit.

The 35-year-old media enthusiast holds a degree in Law from the University of Lagos, where he emerged as the Best Student in Law during his time he also holds a master’s in Media and Communication from Pan-African University, Lagos.

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