Adebayo Jones: Celebrating Black Excellence In Fashion

by Duke Magazine

Adebayo Jones is a Nigerian multi-award winning fashion designer and style consultant. 

Brewing his passion for fashion designer at a tender age, Adebayo started making shirts from newspapers which were held together with tapes and glue. He would make his younger ones put them on and have mock fashion shows. Today, Adebayo is highly reputed as the Godfather of African Fashion in the United Kingdom, as he had curated well-defined niche for himself in all respects of fashion. Often times, the media and critics of the fashion industry describe him as the KING OF COUTURE, because the individuality of his piece speaks for him in the international fashion community.

Renowned for creating his bespoke fabrics and having an ostentatious lavish and luxurious collections of gowns, his bridge couture prêt, a porter collection also reflects the style and the elegance that has defined his career over the years. 

As one of the leading African designers in Europe, Adebayo is popular for creating the most luxurious and luscious fabrics, ranging from silks to brocades, velvets, chiffon’s organza’s, crochets and damask while presenting a fine, clean and classic lines. However, the veteran fashion designer’s outstanding designs in formal wear and wedding dresses are second to none. His designs are often described as glamorous, elegant, magnificent, rich and mind blowing that are fit for royalty.

Over the years, Adebayo has worked for different brands, including a company that line up Hollywood top celebrities on their books from Tina turner, Diana Ross to Shirley Bassey. He has also had a working relationship with Britain’s Katherine Hamnett CBE, a two time British Designer of the Year.

He holds a bachelor’s in humanities from the University of Ife (Obafemi Awolowo University) and is also an alumnus of Fashion College, London (London Central School of Fashion).

As a man of the people, Adebayo  has for a long time been using his skills to support various charity organizations by hosting charity fashion shows and traveling across the globe to organizations like, The British Red Cross, UNICEF Children’s fund, Pink ball Fund, Support for Africa, Imperial Breast cancer Research Fund, Kanu Nwankwo heart foundation, amongst others. He has also contributed to Education both in the UK and abroad by working with various schools, colleges and universities in educating and training students for the fashion industry. 

Achieving a sterling success in his career, he has been widely acclaimed all over the world with several awards and decorations. In 2009, he was honored with the N4LIFE AWARD first special recognition for his outstanding contribution to fashion industry in the UK and for promoting the image of Nigeria positively through fashion on a global platform. Other awards Adebayo has received are; The BEFFTA Male Lifetime Achievement Award (2011); NEL Award for outstanding contribution to Fashion (2011). 

He is also a winner of The Best Designer in Diaspora from three major organizations: City People Awards (2006), Nigeria Fashion Awards (2008), and Sideview Style Awards (2011).

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