LeBron James Gets A Whooping $100 Million To Build Media Empire

by Duke Magazine

At the brink of an hold to the 2019/2020 NBA season amid the coronavirus outbreak, the NBA star, LeBron James, is not holding back from achieving some great feats.

On Thursday, June 25, Bloomberg released its latest news featuring a cover story about King James and his longtime friend and business partner, Maverick Carter, with the $100 million investment they received for their growing media empire. Their current platform includes UNINTERRUPTED, film and TV production company ‘SpringHill Entertainment’, and the brand and culture agency the ‘Robot Company’.

These three companies will be conglomerated to found a new empire called SpringHill Company. Meanwhile, Carter will serve as its CEO, while James will take on the role as chairman, which will “aim to give a voice to Black creators and consumers who’ve been pandered to, ignored, or underserved.”

“I’ve always wanted to use the platform of basketball to empower those around me,” James said in the press release. 

“Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches. The SpringHill Company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve.”

In addition to the pair’s new roles, SpringHill Company’s new board will feature tennis legend Serena Williams, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapino, Elisabeth Murdoch, Marc Rowan, Paul Watcher, and B. Scott Minerd. The $100 million investment comes from Guggenheim Investments, UC Investments, SISTER, and SC.Holdings.

A big congratulations to LeBron James and Maverick Carter for their bright enterprise.

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