Black Excellence: South Africa’s DJ Black Coffee Continues With Success Story Despite Coronavirus

by Duke Magazine

The coronavirus outbreak has affected many artists in South Africa, but Nkosinathi Maphumulo, popularly called DJ Black Coffee has really been thriving well by dropping album and creating streaming platform.

The legendary DJ released his sixth album, the first in five years, a few weeks before his 45th birthday.

With the pandemic hiatus still affecting live music performances, the township-born musician-turned-house star was joggling between composing a new album, creating his own streaming music service, and philanthropy work.

On February 5, he delivered a 12-track album titled “Subconsciously” featuring an eclectic mix of local and international artists, including American singer Pharrell Williams, French DJ David Guetta, Australian musician RY X, and South Africa’s Msaki.

“Every artist that’s there brings a certain side musically of me,” the lanky, soft-spoken artist, reputedly one of Africa’s wealthiest, told AFP.

Maphumulo is one of a generation of black South Africans who rode the wave of democracy from 1994 and made it out of poverty.

“He is our biggest international success really because he is worth $60 million,” said University of the Witwatersrand’s anthropologist, David Coplan, echoing the Forbes Magazine richest artists rankings.

The DJ who has carved a niche for himself in the highly diverse house music market is sometimes likened to legendary South African cultural exports, Ladysmith Black Mambazo and Johnny Clegg.

He is more than just a star, said Copland, but “the genuine article”.

Maphumulo’s latest album had over 100 million streams even before its release, following the success streak of previous albums that logged local multi-platinum sales status.

Born in South Africa’s fourth largest township of Umlazi, he moved to live with his grandmother in Mthatha, a rural settlement about 30 kilometers (18 miles) away from Nelson Mandela’s birthplace, following his parents divorce. 

It was there where his grandmother’s antique radio initiated him into the sounds of local maskandi, jazz and soul. He later joined his high school choir before going to study jazz at a Durban college.

“The decision to study music at a tertiary level was the line between just being a fan of music and loving it and then really taking it seriously,” he said.

“As soon as I got into that space I knew that I need(ed) to make a career out of it, so that was the defining moment and everything I have done after that is just following that beginning.”

Unable to afford the fees, Maphumulo dropped out of music college. In 1997 he teamed up with two ex-music students and formed afro-pop group Simply Hot and Naturally (SHANA).

Maphumulo’s 2005 breakout hit was a remix of jazz maestro Hugh Masekela’s “Stimela”, a popular political jazz and Afro-funk ballad that was a metaphor for the migrant labour industry.

Under his Soulistic Music label, he has released nine bodies of work including a platinum-selling DVD titled “Africa Rising” recorded live in 2011 with a 24-piece orchestra.

In 2016, he became the first South African to win a BET award in the Best International Act category. Jacob Zuma, then president, hailed him as a “prime international export.”

In furtherance, Maphumulo is launching a streaming app called Gongbox, aimed at helping up-and-coming African artists battling for platforms to showcase their music, while retaining ownership catalogues.

But his spirited two-decade career has not been without controversy.

His divorce from actress Enhle Mbali Mlotshwa has seen court battles splashed over the tabloids amid allegations of abuse.

Behind the musical scene, he runs a charity organization supporting people with disabilities.

Now bespectacled, bald and sporting a salt-and-pepper beard, Maphumulo was involved in a mini-bus accident that left him paralysed in one arm on the eve of Mandela’s release in February 1990, forcing him to learn to spin discs using one hand.

The injury pushed him to work harder, he said. “I need to work probably five times harder than anybody else.”

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