Success Story: A Look At How This Entrepreneur Was Inspired By A Health Crisis To Own A Multi-Million Dollar Business

by Duke Magazine

Alexiou Gibson was 21 when his doctor told him that if he didn’t control his weight, he might not live to be 30. This dire warning made him start living healthier, and now he owns a health company worth a million dollars.


After the doctor’s warning, Gibson became obsessed with health. He started working out, eating vegan food, and researching ways to get more nutrients into his body. Through his research, he found that sea moss naturally contains the mineral iodine.


Gibson didn’t hide the fact that he was trying to get healthier. He talked about his workouts and healthy way of life on Instagram with his “sea moss lattes.” Because of his trip, his Instagram followers started to get in touch with him and ask him to try sea moss for themselves.


Gibson saw that people were very interested in sea moss as a chance to make some money. This is what made him start his own business, The Transformation Factory. CNBC Make It says that the company sells sea moss gel that can be eaten. This gel helped Gibson lose 300 pounds.


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His company sells sea moss gel in nine different flavors: elderberry, strawberry, strawberry/banana, mango, dragon fruit, goji berry, pineapple, soursop (guanbana), and raw. There are also sea moss capsules and Irish sea moss that was grown in the wild (raw).


Gibson put up a website for his business in 2021, and in the 11 months that followed, he made $3.5 million, of which $1.4 million was profit. Gibson has also grown his business from three people to 45 people and his customer base from 200,000 to 400,000.


Gibson, who is from Wellington, Florida, wrote on social media, “It’s an honor to help grow the sea moss market for all sea moss entrepreneurs, giving this amazing superfood a bigger stage for the world to learn about it.” “I began making sea moss to boost the immune system of my late grandmother, Edwina Williamson.” He says that his grandmother was his first employee and that she was in charge of testing the taste.


It wasn’t surprising that sea moss was a good business because Black Americans like it a lot. Gibson took his successful business to “Shark Tank” on Friday to get money to grow it. He said that he wanted his sea moss to be sold in big stores. He asked for $500,000 in exchange for 5% of The Transformation Factory.


But Kevin Hart didn’t agree with Gibson’s price and made a counter-offer of $500,000 for 20% of the new company. Barbara Corcoran, another Shark Tank investor, also offered to go along with Hart’s plan to split the money and equity in half.


Another Shark Tank investor, Kevin O’Leary, made a competing offer of $500,000 for 30 percent of the business. But Gibson wasn’t interested in what he had to offer, so he decided to think about what Hart and Corcoran had to say. Gibson gave them $800,000 in exchange for 20% of The Transformation Factory.


CNBC Make It says that after a lot of back-and-forths, Hart said he would be willing to settle for $600,000. However, Corcoran dropped out, saying that getting the product into retail stores would take too much work.


Mark Cuban, a billionaire businessman and investor on Shark Tank, thought about his options and then chose to work with Hart. Cuban is a vegetarian and has put money into several companies that make vegan food.


Gibson said after making a deal on the platform, “Making a deal with Mark and Kevin is great, and growing my business with them is a dream come true.”

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