Oluwaseyi Tinubu, the son of President Bola Ahmed Tinubu, has become one of Nigeria’s most visible public figures, not by virtue of formal office, but through a sustained programme of youth engagement, philanthropy, and grassroots mobilisation.
Born on 13 October 1985 in Lagos, Seyi is a lawyer and entrepreneur who holds a Bachelor of Laws and a Master’s in Corporate and Commercial Law from the University of Buckingham. He is the chief executive of Loatsad Promo Media, a leading out-of-home advertising firm, and co-founder of the Noella Foundation, which focuses on youth empowerment, education, and community service.
In recent days, Seyi has garnered attention for the City Boy Movement (CBM), a youth-driven political advocacy platform he inaugurated to mobilise young Nigerians for constructive political engagement and national development.
Established in 2022 as a support structure for his father’s presidential campaign, the movement has evolved into a nationwide initiative spanning all 774 local government areas, aimed at bridging the gap between grassroots citizens and government.
This week, a socio-political group, the President Bola Ahmed Tinubu Independent Campaign Group, publicly applauded Seyi’s visionary leadership, noting that his ability to inspire the youth through the City Boys initiative is “a testament to his visionary approach.”
Beyond political mobilisation, the movement has delivered tangible empowerment programmes. In March 2026, a City Boy Movement rally in Owerri empowered over 20,000 youths through entrepreneurship support, digital skills training, and agricultural initiatives.
Seyi has also championed women’s political participation, approving the full structure of the movement’s Women Wing and personally handing over two 18-seater buses to support outreach efforts across the nation. His philanthropic footprint extends to educational grants for students, a ₦500 million donation to flood-ravaged communities in December 2023, and widespread youth employment initiatives.
Seyi’s influence was further solidified in December 2025, when the Alaafin of Oyo conferred upon him the chieftaincy title of Okanlomo of Yorubaland, meaning “the beloved child” or “the one dear to the hearts of all Yoruba people.” The honour added a layer of traditional legitimacy to his growing public profile.
While his rise has not been without criticism, with some raising concerns about the privileges extended to the President’s son, Seyi continues to chart a course defined by youth engagement, philanthropy, and a commitment to the administration’s Renewed Hope Agenda.
As one youth advocate put it, “Seyi Tinubu continues to show that giving is not a show of wealth, but a call to service anchored in dignity and accountability.” Whether on the polo field, in the boardroom, or at grassroots rallies across the federation, Seyi Tinubu is steadily forging a public identity that extends well beyond his father’s shadow.
