Black Father’s Legacy: A Sneak Peek Into A $150 Million Empire Being Built By Snoop Dogg’s Children

by Duke Magazine

The man born Calvin Cordozar Broadus Jr. in Long Beach, CA, has come a long way from his early days as a skinny rapper getting features on Dr. Dre’s hit songs. Considered one of the pioneers of the modern West Coast rap movement, the Doggfather has since diversified his investments — and talents — into different areas of the entertainment industry. Whether he’s appearing on television alongside his good friend Martha Stewart, or he’s filming episodes of “BMF,” Snoop Dogg is no longer just recognizable behind the mic — he’s recognizable on-screen, too.

And he’s become quite the adept businessman, as well. Whether we’re talking about his early investments in Reddit, his prescient investment in the cannabis industry or the multi-million dollar war chest available in Casa Verde Capital, his net worth of $150 million is worth applauding. What’s more, he recently added the title of label executive to his resume, too. According to Snoop, his role at Def Jam is “to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars.”

He’s one of the wealthiest rappers in the world today, and one of the wealthiest rappers from the 1990s West Coast Hip-Hop scene.

The good news is, Snoop Dogg has also passed down his hard-earned lessons to his children. All four of them are all grown up, with careers of their own, and they’re following in the footsteps of their famous father while also building on his name. Let’s take a look at how these four amazing kids are cashing in on Snoop’s legacy while also building their own.

Cordé Broadus Snoop Dogg’s four children to keep himself out of the spotlight, preferring instead to focus on his growing family. He has three children with his longtime partner, Soraya Love, making Snoop Dogg a grandfather.

Cordell Broadus got his start as a wide receiver for UCLA football. These days, however, he makes his money as an Instagram influencer, and a model who has done campaigns for Ralph Lauren. Like his older brother, Cordell is also a father — he has two children with his wife, Phia.

On Dec. 22, 2021, Cordell was named the creative director at Doge Dash, a Super Mario-inspired play-2-earn game where players collect coins that can easily be transferred directly to their crypto wallets. With Doge Dash being the first crypto gaming app, Cordell will be tasked with making the Doge Dash brand a household name through a series of NFTs, TV shows, merchandise, and gaming projects, according to the press release.

Originally, Julian wanted to pursue a career in music, like his father. Today, however, based on his Instagram page, he owns his record label and dabbles in real estate, working as an agent with Agents of LA.

Cori Broadus is Snoop Dogg’s only daughter, and needless to say, she’s a daddy’s girl. Like her father, she has a budding musical career, and she also owns the beauty company Choc Factory.

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