Globacom, the telecommunications giant founded by Nigerian billionaire Mike Adenuga, has made a strategic retail expansion into north-eastern Nigeria, reinforcing its commitment to bringing digital services closer to customers. The latest addition to its retail footprint is the Gloworld outlet in Maiduguri, the capital of Borno State, a move that aligns with the company’s long-term vision of deepening its presence across the country.
Strengthening Nigeria’s Digital Economy
The expansion is part of Globacom’s broader strategy to extend its services beyond urban centers and into underserved regions. The Maiduguri outlet, equipped with cutting-edge technology and personalized customer service, is designed to enhance customer experience, offering services such as SIM registration, mobile data plans, device purchases, and after-sales support.
At the launch, Augustine Mamuro, Globacom’s Regional Sales Coordinator for the North East, emphasized that the company remains committed to providing world-class telecommunications services, ensuring that residents of Borno and neighboring states can easily access Globacom’s products and services without having to travel long distances.
Government Endorsement and Community Impact
The initiative was praised by Borno State Deputy Governor, Alhaji Umar Umar Kadafur, who described it as a crucial step in bridging Nigeria’s digital divide. Given Borno State’s efforts to rebuild and modernize infrastructure following years of security challenges, the presence of a major telecom brand like Globacom is expected to boost economic activities, facilitate communication, and support digital inclusion efforts in the region.
Beyond just expanding retail services, Globacom is also investing in Nigeria’s broader technology landscape. The company has announced plans to launch digital innovation hubs in major cities such as Port Harcourt, Ibadan, and Abuja by mid-2025, aiming to foster entrepreneurship, enhance internet access, and support businesses leveraging technology.
Globacom’s Competitive Edge
As one of Nigeria’s top telecom providers, Globacom continues to distinguish itself through affordable data plans, robust network coverage, and a strong focus on innovation. The company’s investment in retail expansion reflects its commitment to enhancing customer engagement while positioning itself as a dominant force in Nigeria’s fast-growing digital economy.
With this expansion, Mike Adenuga’s Globacom is not just selling telecom services—it is shaping the future of Nigeria’s connectivity, economic growth, and digital transformation.
