Celebrating the remarkable journey of Tara Fela-Durotoye, born on March 6, 1977, a visionary Nigerian entrepreneur and lawyer who has left an indelible mark in the beauty industry. As a trailblazer in bridal makeup in Nigeria, she pioneered the establishment of the first bridal directory in 1999 and went on to set up internationally acclaimed makeup studios and the first makeup school in the country.
Tara is the esteemed founder and CEO of House of Tara International, where her creative genius has given birth to the renowned Tara Orekelewa Beauty range, Inspired Perfume, and the H.I.P Beauty range. Her brand, House of Tara, has flourished, boasting 270 products, 23 stores, 14 beauty schools, and a network of 10,000 representatives across Africa as of 2019.
Recognized for her exceptional contributions, Tara Fela-Durotoye has received numerous accolades, including the Africa SMME Award and the Entrepreneur Award in South Africa in 2007. In 2013, Forbes honored her as one of the 20 Young Power Women In Africa, and in 2020, she was listed among “Africa’s 50 Most Powerful Women” by Forbes.
Tara’s pursuit of excellence extends beyond the beauty industry. She has enriched her knowledge and leadership skills through prestigious programs at institutions such as the Lagos Business School, INSEAD Abu Dhabi, Yale University, The Stanford SEED Transformation Programme, and the Harvard Kennedy School, where she completed the Global Leadership and Public Policy in the 21st Century course.
Additionally, Tara is a distinguished member of the France/Nigeria Investment Club, established in 2018 by French President Emmanuel Macron, showcasing her commitment to fostering international collaboration and business advancement.
