BRIEF PROFILE: P.Diddy

by Duke Magazine

Sean John Combs, with stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, singer, songwriter, record producer, entrepreneur, record executive, and actor.

He worked as a talent director at Uptown Records before founding his own record label, Bad Boy Entertainment, in 1993.

Combs’ debut album, No Way Out (1997), has been certified seven times platinum. No Way Out was followed by successful albums such as Forever (1999), The Saga Continues…(2001), and Press Play (2006). In 2009, Combs formed the musical group Dirty Money and released the critically and commercially successful album Last Train to Paris (2010). Combs has won three Grammy Awards and two MTV Video Music Awards, and is the producer of MTV’s Making the Band. In 2018, Forbes estimated his net worth at $825 million. 

In 1998, Combs started a clothing line, Sean John. It was nominated for the Council of Fashion Designers of America (CFDA) award for Menswear Designer of the Year in 2000, and won in 2004. California billionaire Ronald Burkle invested $100 million into the company in 2003. 

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