Black Excellence: Meet A Young Nigeria Taking The World With His Digital Platform

by Duke Magazine

Iking Ferry is a Nigerian entrepreneur in the world of technology. He is the founder and CEO of Naijatraffic, one of the most popular media companies valued by many people across the world for its incredible music streaming services, web publishing and digital marketing campaigns. His platform has helped many artists from different parts of the world by promoting their songs within two years of its establishment. This feat has made Ferry is a recipient of many awards both locally and internationally. 

In 2018, Naijatraffic started as a music blog and has to today become a multi-billion Naira enterprise. Avidly passionate about making and promoting music, Ferry suffered some pitfalls but he was undeterred to let anything stop him. He enrolled at the Los Angeles College of Music in California, where he studied music business and digital marketing online at the Los Angeles College of Music. He did a lot of research about music business and had the opportunity to learn all about programming and web development.

Today, Naijatraffic have various subsidiaries such as Naijatraffic Digital responsible for its digital distribution, web publishing, brand profiling, digital streaming marketing campaign, music publishing and licensing. Young Boss Empire , which is also one of the Naijatraffic subsidiaries is responsible for Brand management. A&R and PR Services.

The relevance of Young Boss Empire has made it imperative that any upcoming artist to upload their music on the platform and get a multitude of followers by promoting their music. This platform is an international community and people from around the world come to the platform to listen to music or the latest tracks by new artists.

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