Tewolde Gebremariam, a name synonymous with visionary leadership and transformative growth in the aviation sector, has left an indelible mark on the industry, particularly in Africa. His journey from humble beginnings to becoming one of the most influential figures in African business is not just a narrative of personal success but a testament to the potential for growth and innovation in Africa’s economic landscape.
Born in Ethiopia, Tewolde Gebremariam’s journey in aviation began in 1985 when he joined Ethiopian Airlines as a transportation agent. His academic background, with a Bachelor’s in Economics from Addis Ababa University, followed by an MBA from the Open University in the UK, laid a strong foundation for his ascent through the ranks. His early career included stints in various departments, from cargo traffic handling to marketing and sales, showcasing his versatility and commitment to the airline’s growth.
Tewolde’s appointment as Group CEO in 2011 marked the beginning of an era where Ethiopian Airlines would not only expand but also redefine air travel in Africa. Under his leadership, the airline saw exponential growth. The airline’s fleet grew from 33 to 130 aircraft, making it one of the largest in Africa. Annual passenger numbers soared from 3 million to 12 million, showcasing the airline’s increasing popularity and reach. The annual turnover increased from $1 billion to $4.5 billion, reflecting a robust financial performance.
His strategic vision was encapsulated in the “Vision 2025” plan, which aimed at making Ethiopian Airlines the most competitive aviation group in Africa. Tewolde’s leadership was not just about numbers; it was about quality, innovation, and sustainability. He was pivotal in introducing modern, environmentally friendly aircraft like the Airbus A350 and Boeing 787, which not only reduced carbon footprints but also enhanced passenger experience.
Tewolde’s impact was recognized on multiple fronts. He was named among the 100 most influential Africans by Africa Report and New African Magazine. He received awards like the African CEO of the Year and the Airline Strategy Award for Regional Leadership, highlighting his influence on both a continental and global scale. His efforts in operationalizing the African Continental Free Trade Area (AfCFTA) were also acknowledged, showing his commitment to broader African economic integration.
His tenure was not without challenges, including managing the aftermath of the tragic Boeing 737 Max crash and navigating through the global aviation industry’s downturn due to the COVID-19 pandemic. Despite these, Tewolde’s strategic foresight ensured Ethiopian Airlines remained resilient, even becoming one of the few airlines globally to report profit during the crisis, thanks to its cargo operations.
Tewolde retired in March 2022, citing health reasons, but left behind a legacy of transformation, growth, and resilience. His work has inspired many in Africa and beyond to see the potential for excellence and leadership in industries often perceived as challenging in developing economies.
In conclusion, Tewolde Gebremariam’s story is one of inspiration, showing how leadership with a clear vision, determination, and an unwavering commitment to excellence can transform not just an organization but also contribute significantly to the economic fabric of a continent. His legacy at Ethiopian Airlines will continue to influence the aviation sector, proving that African leadership can indeed soar to global heights.
