Sim Shagaya: Rise Above Ordinary

by Duchess Magazine

Media and technology entrepreneur from Nigeria named Sim Shagaya is the founder and CEO of uLesson Education Limited, a company that developed an app to provide education to students in Africa. He founded and served as the former CEO of, one of West Africa’s largest online marketplaces, and he also founded E-Motion Advertising, a renowned out-of-home media company that Loadstad Media purchased in 2019. He was listed among the “10 Most Powerful Men in Africa” in Forbes’ 2014.

Shagaya once accepted an invitation from Samuel Lalong, the executive governor of his hometown of Plateau State, as a member of the council.

He was raised in Nigeria, where he later joined the Nigerian Army after graduating from the Nigerian Military School. He received his undergraduate degree from George Washington University and a Masters of Engineering from Dartmouth College. In 2003, he also earned an MBA from Harvard Business School.

Shagaya worked as a banker for Rand Merchant Bank in South Africa before to the founding of DealDey and Later, he relocated to Nigeria, where he took on the role of Google’s head of operations for Africa. He later founded E-Motion, a billboard advertising company based in Lagos, in November 2005. Sim is a member of Nigeria’s Plateau State’s Economic Advisory Council. He lists Hakeem Belo-Osagie as having had the “biggest impact” on his professional life.

In 2013, he was awarded Entrepreneur of the Year by CNBC/All Africa Leaders Award in West Africa and in 2014, he won Leadership CEO of the Year Awards by The Leadership Conference/Awards

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