Obi Asika, born on October 3, 1968, is a prominent Nigerian entrepreneur and cultural advocate, recently appointed as the Director-General of the National Council for Arts and Culture (NCAC) on January 12, 2024, by President Bola Ahmed Tinubu. In this vital role, Asika is expected to lead initiatives that enhance the arts and culture sector in Nigeria, promoting the rich cultural heritage and creative industries of the nation.
Prior to his appointment, Asika was well-known for his significant contributions to the growth of Nigeria’s music industry as the founder and CEO of Storm 360, an indigenous music label that has nurtured and launched the careers of many successful artists, including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix. His work at Storm 360 has played a pivotal role in shaping the contemporary Nigerian music scene, establishing a platform for creativity and artistic expression.
In addition to his accomplishments in the music industry, Asika is a founding partner of Dragon Africa, a strategic communications firm operating in London, Lagos, and Accra. This firm specializes in innovative communication strategies, helping brands engage effectively with their audiences across Africa. Furthermore, Asika serves as the Chairman of OutSource Media, a leading communications and content production company that contributes to the media landscape in Nigeria.
Asika also sits on the board of the Collecting Society of Nigeria (COSON), advocating for the rights of music creators and ensuring fair compensation in the industry. His multifaceted involvement underscores his commitment to laying the infrastructure necessary for the growth and development of Nigeria’s media and entertainment sectors. With his recent appointment as Director-General of the NCAC, Obi Asika is poised to further enhance Nigeria’s cultural landscape, championing initiatives that celebrate and promote the nation’s rich artistic heritage.
