Sydney Sam: Ghanaian Entrepreneur Plugging Businesses to Life

by Duke Magazine

In the vibrant and dynamic world of entrepreneurship in Ghana, Sydney Sam shines brightly as a true trailblazer. His role as the forward-thinking Founder of Workspace Global, a company specializing in technology-driven brand communications, has solidified his reputation as a leader in the industry. With a keen eye for innovation and a relentless drive for success, Sam has not only made a mark in the local market but has also gained recognition on a global scale. His dedication and determination serve as an inspiration to aspiring entrepreneurs looking to make their mark in the ever-evolving business landscape.

In the year 2012, a young man embarked on a remarkable journey that would shape his future in ways he never imagined. With a passion for creativity and a thirst for knowledge, he delved into the world of graphic design, photography, videography, and brand identity development, teaching himself the skills needed to bring his visions to life. Through countless hours of trial and error, he honed his craft and soon became a master of his trade.

As time passed, his talents caught the attention of those around him, and he was soon approached to create visuals for various projects. His work was met with praise and admiration, leading to the birth of an underground live music and performance platform that would captivate the hearts and minds of students at the University of Ghana and beyond. Through this platform, he was able to showcase his skills and share his passion for the arts with a wider audience, leaving a lasting impact on all who experienced his work.

Therefore, arising from modest origins, a gifted individual surfaced, transforming his aspirations into actuality and establishing a heritage that would motivate others to emulate his path. His odyssey stands as a testimony to the influence of self-education, commitment, and resilience in the chase of one’s interests.

The turning point came with his first major client, UNICEF, in collaboration with Publicis Africa Group. By 2015, Workspace Global was born, propelled by a modest Gh$800 ($155) cash infusion. Sam’s grand vision for Workspace Global echoes across the African continent, aiming to revolutionize branding and marketing services through a seamless online digital platform.

Sam was recognized and included in Forbes’ prestigious 30 under 30 list in the year 2019 for his remarkable work. His focus and passion lie in empowering African businesses and entrepreneurs by implementing innovative branding strategies. Hailing from Accra, Ghana, Sam received his education in Business &Entrepreneurial Management from the renowned UG Business School. His dedication and drive towards advancing Africa’s pro-African agenda are evident in all his endeavors, making him a true advocate for the continent’s economic growth and development.

In 2018, Sam took his efforts to a whole new level by launching OPENSPACE, a platform dedicated to promoting discussions on business and development among millennials around the world. Through this initiative, he has been able to reach a global audience and make a significant impact in the field. Sam’s unwavering commitment to his country and continent is truly inspiring, showcasing the true essence of an African Achiever who is dedicated to making a difference on a global scale.

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